Maximizing the Value of
Entertainment

Our business purpose is to create a world in which people can discover all the stories that touch their hearts. We accomplish this by innovating the process of story creation and delivery.

GLOBAL
ENTERTAINMENT
MARKETING,
MEDIA,
& MODEL

MISSION

To support marketing, including strategy development, execution and maximizing value of content, for entertainment professionals.

To manage media that delivers information to creators, business professionals and fans.

To provide models that elucidate market structure, market dynamics and fan sentiment and identify core entertainment principles.

WHAT WE DO

▼Tracking Report - Providing industry indexes and demand forecasts.

CATS - Cinema Analytical Tracking Survey: For production companies, exhibitors, distributors and marketing companies in the movie theater industry.
BIRDS - Blu-ray InteRnet DVD survey: For the home entertainment industry.
▼Custom Marketing Research - Providing insights from quantitative and qualitative research to guide marketing strategy that maximizes the value of entertainment brands.

DOGS - Demand and Opportunity Generating Survey: For all brand marketers in the entertainment industry.
▼Digital Marketing - Planning, executing and analyzing digital marketing for entertainment brands based on proprietary data and insights.

PANDA - Programmatic advertising AND Analytics: For all brand marketers in the entertainment industry.
▼Media for the Entertainment Industry.

GEM Standard - Website with data, reporting and information for entertainment professionals.

GEM Standard

COMPANY
PROFILE

Company Name

GEM Partners Inc.

Location

Minami Aoyama 3-1-31 KD Minamiaoyama Building 8F, Minato-ku, Tokyo 107-0062, Japan

Google Map

Email

info@gempartners.com

CEO

Aya Umezu

Founded

March 17, 2008

Scope of Business

In the field of entertainment business and marketing:

Data Platform Services
Research Services
Digital Marketing and Advertising Agency Services
Media Management

Clients

Production companies, Distributors, Publicists for films and video contents
Cinema exhibitors
Video streaming, Physical home video, and Broadcasting companies
Entertainment content planning and production companies
Media and Marketing companies

Main Clients

Production companies, Distributors, Publicists for films and video contents

ASMIK ACE, INC.
GAGA Corporation
Hakuhodo DY Music & Pictures Inc.
Happinet Phantom Studios
KADOKAWA CORPORATION
KICCORIT,Inc.
Kino Films Co., Ltd.
NIKKATSU CORPORATION
PONY CANYON INC.
Presidio Corporation
SHOCHIKU CO., LTD.

Sony Music Solutions Inc.
Sony Pictures Entertainment (Japan) Inc.
THE KLOCKWORX Co., Ltd.
The Walt Disney Company (Japan) Ltd
TOEI COMPANY, LTD.
TOHO CO., LTD.
TOHO-TOWA Company, Limited
TOHOKUSHINSHA FILM CORPORATION
TOWA PICTURES Company, Ltd. (PARAMOUNT PICTURES)
Warner Bros. Japan LLC

Cinema exhibitors

AEON ENTERTAINMENT CO.,LTD
Sasaki Kogyo Co. Ltd.
Shochiku Multiplex Theatres, Ltd.
T-JOY CO., LTD.

TOHO Cinemas Ltd.
TOKYO THEATRES COMPANY , INCORPORATED
TOKYU RECREATION CO.,LTD.
UNITED CINEMAS CO.,LTD.

Video streaming, Physical home video, and Broadcasting companies

AMAZON Japan G.K.
Avex Broadcasting & Communications Inc.
CyberAgent, Inc.
Fuji Television Network, Inc.
HJ Holdings, Inc.
Jupiter Entertainment Co.,Ltd.
NBCUniversal Entertainment Japan LLC
Netflix, Inc.

Nippon Television Network Corporation
TELASA CORPORATION.
TOEI VIDEO COMPANY, LTD.
TOKYO BROADCASTING SYSTEM TELEVISION, INC.
TV Asahi Corporation
U-NEXT Co., Ltd.
WOWOW INC.

Entertainment content planning and production companies

Aniplex Inc.
BANDAI NAMCO Arts Inc.

TMS ENTERTAINMENT CO., LTD.
Tsuburaya Productions Co., Ltd.

Media and Marketing companies

Dentsu Digital Inc.
DENTSU INC.
Facebook Japan
flag Co.,Ltd.

GAIE Inc. K.K.
Google LLC
HAKUHODO Inc.
Twitter Japan, Inc.

Principal Bank

Aoyama Branch, MUFG Bank

Trade organization memberships

ESOMAR Individual Membership Information

MEMBER

CEO Aya UMEZU

Joined the National Police Agency in Japan after graduating from the Tokyo University Faculty of Law in 1997. Received LLM (Masters of Law) in 2000 from New York University School of Law. Joined McKinsey & Company in 2002, led new business, marketing and operations projects as manager of the telecommunications and media research group. Worked in both McKinsey’s Tokyo office and its Sydney, Australia, office.

Founded GEM Partners in 2008.

Entertainment :

- Films
Memories of Matsuko, Cold War, La Vie En Rose, La La Land, Mad Max: Fury Road

- TV Series
Sex and the City

- Opera
La Traviata

CEO

Aya UMEZU
CAO (Chief Analytics Officer) / Senior vice president / Manager, Business Development Department

Takashi YOKONO, PhD
Vice president / Product Development Department

Tadahiro SUSA
CPDO（Chief People Development Officer） / Vice president / Manager, Digital Marketing & Analytics Department / Manager, Product Development Department

Tomoko TERAMAWARI
Manager, Research & Analytics Department

Maho KIKUCHI
Senior Account Manager, Research & Analytics Department

Atsushi EGUCHI
Manager, Tracking Analytics Department

Tesshu Sato